News

Just Engaged? Here’s Where to Start Your Bridal Journey (And What to Wear to Celebrate)

If you’re reading this with a sparkling new ring on your finger, congratulations! You’re a bride-to-be, and officially in your bridal era. While the wedding itself may feel far off, the celebration...

Wedding Morning Looks You’ll Actually Want Photos In

Get camera-ready with beautiful wedding morning outfits you’ll love to wear, and have photographed. Explore robes, PJs & slip dresses available to rent.

How to Make the Most of The National Wedding Show This Weekend

Planning to visit The National Wedding Show this weekend? Here’s how to make the most of it, from what to bring to who to visit. Discover expert tips, inspiration, and why The Bridal Edition should...

Second Look Dresses: Why a Wedding After Party Dress is the New Must-Have

You’ve had your moment down the aisle. You’ve said “I do.” The champagne is flowing, the speeches are done; now it’s time to dance. And nothing says main character energy like a second look wedding...

Secondhand September: Reimaging the Bridal Wardrobe, One Outfit at a Time

Each year, thousands take part in Secondhand September, a movement encouraging people to say no to new and instead, celebrating the joy of preloved. But what if this didn’t stop at everyday style? ...

What to Wear to a Civil Ceremony: Effortless Bridal Looks That Are Sure to Make a Statement

As more couples opt for intimate civil ceremonies or split their celebrations across multiple dates, the modern bride is embracing a new kind of bridal look: elegant, contemporary while making a st...

The Ultimate Guide to Preloved Wedding Dresses: How to Shop Designer for Less

For the bride who dreams in couture but shops with intention, there is nothing quite as elegant – or empowering – as a preloved designer wedding gown. At The Bridal Edition, we’re rewriting the rul...