Sell With Us
Give Your Dress the Love It Deserves
Your wedding dress was part of something magical, but that doesn’t mean it should live in a box forever. By selling with The Bridal Edition, you're giving another bride the chance to wear something truly special, while making space (and money) for your next chapter.
Why Sell With Us
A True Bridal Experience
Many brides want to feel their dress before they fall in love with it, to see the fabric move, to experience the fit, and to imagine themselves walking down the aisle. Our in-person bridal experience offers them exactly that.
Styling Expertise at Every Appointment
Our experienced bridal stylists guide each bride through her journey, helping her see the full potential of your gown and offering styling suggestions that can transform admiration into the one.
Seamless, Stress-Free Selling
We handle every detail, from professional photography and secure storage to coordinating any necessary cleaning or alterations. If your gown requires cleaning or repairs due to its condition when it arrives with us, these costs will be covered by you, the seller.
No back-and-forth messages, no try-on logistics, and no wasted time. We take care of every step so you don’t have to.
A Ready-Made Audience of Brides-to-Be
Our London Fields store attracts a consistent flow of brides actively searching for the dress. Selling in a London store offers distinct advantages, from higher footfall to a more fashion-conscious client base, meaning your gown has a greater chance of finding its next bride here than in many other locations.
Maximised Value for Your Dress
While we work on a commission basis, our curated, in-person shopping experience means we can often achieve a higher sale price than a private online listing.
More Ways for Your Dress to Be Discovered
Because we style and support brides across their entire wedding story – from engagement parties to honeymoons – we have a unique ability to cross-sell and upsell. Even if a bride visits us looking for something else, your gown could still capture her heart.
A Sustainable Second Life for Your Dress
By selling your gown with us, you’re contributing to a more sustainable bridal ecosystem. We champion preloved wedding fashion to reduce the environmental impact of one-time-use wedding dresses, keeping beautiful gowns in circulation for years to come.
What We Accept
We accept modern, designer wedding gowns - ideally purchased within the last three years - that are in pristine condition and have been professionally cleaned.
Not sure if your dress qualifies? Simply complete our quick online form and our team will be happy to advise.