Your Luxury Wardrobe. Bridal Era Edition
Bridal fashion should feel stylish, exciting and a little less... complicated. We’re here to make bridal dressing better for your wallet and the world. We blend luxury with in-demand bridal fashion. Circular. Simple. Elevated.
Learn more about usA Different Kind of Bridal Experience
Our London store is the only place in the UK where you can try on everything - wedding dresses, party outfits, accessories - all in one appointment. A personal, high-touch experience designed to feel fun, luxurious, and totally tailored to you.
Book appointmentOne Destination. Every Occasion.
Whether you need your dream wedding gown, want a show stopping outfit for your hen or a pair of gorgeous wedding shoes, we’ve built a one-stop destination of designer and trend-led pieces to make your bridal journey unforgettable.
Browse our editionsThe Rental Editions
Lovingly curated edits for every bridal occasion. Browse. Try. Rent. Return.
Free complimentary item to rent with every rental order.
The Gown Edition
Designer luxury gowns for purchase. Browse. Try. Alter. Deliver.
The Gown Edition
What our customers say
I felt so overwhelmed trying to find my outfits for each bridal event at a reasonable price. So glad to have found such amazing pieces to rent from The Bridal Edition, not just dresses, but fun accessories, afterparty looks, and honeymoon pieces too. I've spotted some amazing bits for the morning of and my hen so I’ll need to free up some budget to rent more!
Sara, London
I absolutely LOVED having everything in one place. I rent from other platforms a fair bit but since getting engaged and trying to find some cool bits for different events, I found it difficult unless I knew exactly what I was looking for and well, I’ve never been a bride before! So having a really lovely collection on The Bridal Edition to provide inspiration was so easy. Also loved the free heart sunnies for me and my hens!
Sophie, Salisbury
From the moment I stepped into the store, I felt so taken care of. The team really listened to what I was looking for, offered great styling advice, and made the whole process feel fun and easy. I walked away with my dream designer dress at such an amazing price! I honestly can’t recommend them enough. I felt absolutely incredible on the day. Thank you so much!
Izzy, Hertford
They made the process of selling my wedding dress completely stress-free. They took care of everything, comms, fittings, and I felt confident knowing my beautiful dress was in good hands. Not only did I achieve the price I wanted but I felt like I was contributing to a more conscious bridal world!
Beth, Kent
The in-store appointment was such a treat. I got to try on designer wedding gowns I’d only ever seen online, plus fun hen do looks and afterparty outfits. Everything from shoes to veils was right there. It honestly felt like a bridal fashion playground. There were so many nice surprises too, which I won’t spoil for other brides-to-be!
Jess, London
Blog posts
Just Engaged? Here’s Where to Start Your Bridal Journey (And What to Wear to Celebrate)
If you’re reading this with a sparkling new ring on your finger, congratulations! You’re a bride-to-be, and officially in your bridal era. While the wedding itself may feel far off, the celebration...
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Wedding Morning Looks You’ll Actually Want Photos In
Get camera-ready with beautiful wedding morning outfits you’ll love to wear, and have photographed. Explore robes, PJs & slip dresses available to rent.
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How to Make the Most of The National Wedding Show This Weekend
Planning to visit The National Wedding Show this weekend? Here’s how to make the most of it, from what to bring to who to visit. Discover expert tips, inspiration, and why The Bridal Edition should...
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