Privacy Policy

Last updated: 13 June 2025

Privacy policy

Who We Are

At The Bridal Edition, we are committed to protecting your privacy. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. 

The Bridal Edition operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). The Bridal Edition is powered by Shopify, which enables us to provide the Services to you. 

When we say "The Bridal Edition", "we", "our" or "us", we mean The Bridal Edition Limited, incorporated in England and Wales under company number 16265046, with its registered office at 2nd Floor College House, 17 King Edwards Road, Ruislip, London, United Kingdom, HA4 7AE, is the controller of your personal data collected via our website and services.

We serve customers across the UK through our website and services.

We offer a curated selection of pre-loved wedding gowns for sale, and bridal fashion and accessories for rental, covering every event in the bridal journey.

What this Policy Covers

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms & Conditions and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

This policy applies to all personal data we collect through our services, website, events, customer support, competitions, social media, or surveys.

What this policy doesn’t cover

If you use our Services as a lender, you may share personal data about your renters with us (such as their name and delivery address). In such cases, you are responsible for ensuring that you have a lawful basis to share that data with us, in accordance with applicable data protection laws.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address. 

• Payment information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details. Please note that payments are processed securely via Stripe/Shopify.

• Account information including your username, password, security questions, preferences & settings, order history and wishlist. 

• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.

• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry. 

• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services. 

• Marketing information including your communication preferences and interests.

• Uploaded Content including photos, videos, comments you choose to share with us.

Payment Data

We collect limited payment information when you make a purchase or rental through our website. This may include your billing address and payment confirmation details. 

However, we do not collect or store your full card details or bank account information directly. All payments are processed securely via third-party payment platforms such as Stripe and Shopify Payments, which are independently responsible for handling your payment data.

Your use of those payment services is subject to the respective platform’s terms and privacy policy. We recommend reviewing their policies to understand how they handle your data.

We only receive a limited set of information necessary to confirm your payment, such as a transaction ID, partial card number (e.g., last four digits), and payment status.

These are used for the purposes of order fulfilment, fraud prevention, and legal compliance (e.g., tax and accounting obligations). 

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, book an appointment, submit a dorm, communicate with us, participate in events & surveys or otherwise provide us with your personal information; 

• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;

• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfil your orders, managing rentals, rental bookings & store bookings, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customised shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services. 

• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.

• Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.

• Communicating with You. We use your personal information to provide you with customer support, sending order updates, providing service messages, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.

• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, however, we never sell it to third parties. Such circumstances may include:

• With our service providers including Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment, shipping, email platforms, marketing tools and seamstress) who help us deliver our services.

• With our business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalised advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.

• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of and featuring on social media or login integrations.

• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

We take protecting your personal data seriously. We use secure platforms (such as Shopify, Stripe) and our website uses secure socket layer (SSL) encryption. Access is limited to authorised team members.

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

Please note that we may allow you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the website, this content will be public and accessible by anyone.

Data Retention

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Access / Know. You may have a right to request access to personal information that we hold about you. 

• Right to Delete. You may have a right to request that we delete personal information we maintain about you, where there is no legal basis for us to continue processing it. 

• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.

• Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

• Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:

• Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes. 

• Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

Exercising Your Rights

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorised them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here. For the UK, this the Information Commissioner's Office (ICO) www.ico.org.uk

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at support@thebridaledition.co.uk. 

Cookie Policy

Our Use of Cookies

This Cookie Policy is issued by The Bridal Edition Limited, a private company registered in England and Wales under company number 16265046, with registered office at 2nd Floor College House, 17 King Edwards Road, Ruislip, London, United Kingdom, HA4 7AE (“we”, “our”, “us”). This policy explains how we use cookies and similar technologies on our website. By continuing to browse or use our website, you’re agreeing to the use of cookies as described in this policy.

What Are Cookies?

Cookies are small text files placed on your device (computer, tablet or phone) when you visit a website. They help the website remember your preferences and activity so that your experience is smoother and more personal the next time you visit.

Cookies may last only for your current session (session cookies), or for repeat visits (persistent cookies). We also use the term “cookies” to cover other similar tracking technologies.

Why We Use Cookies

We use cookies and similar technologies for several purposes. The lawful bases we rely on for using cookies are as follows:

• Essential Cookies These are strictly necessary for our website to function (e.g. enabling you to log in, use the shopping basket, or make a booking). These cookies are set based on our legitimate interests (Article 6(1)(f) UK GDPR) and do not require your consent.

• Analytics & Performance Cookies These help us understand how users interact with our website (e.g. which pages are visited, bounce rates, time spent). We only use these where you have given consent via our cookie banner.

• Functional Cookies These remember choices you make, such as your location or language settings. These are set only with your consent.

• Marketing Cookies These track browsing habits to serve personalised advertising. We only place these with your explicit consent, and we may share this information with selected third parties such as advertising networks or social media platforms.

You can change or withdraw your consent at any time via our Cookie Settings page.

Managing Cookies

When you first visit our website, you’ll be asked whether you want to accept or manage non-essential cookies. 

We use a Consent Management Platform (CMP) to store and track your preferences in compliance with the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR. You can review or change your preferences at any time via our [Cookie Settings] page.

If you'd like to control cookies manually:

• Most web browsers allow you to block or delete cookies via the settings menu.
• To manage third-party advertising cookies, you can visit:
   www.youronlinechoices.com/uk/your-ad-choices
   www.allaboutcookies.org

Cookies will only be placed on your device after you have given your consent, except for essential cookies, which are necessary for the website to function and do not require consent.

Please note: disabling cookies may affect your ability to use certain features on our website.

Third-Party Cookies

We work with trusted third parties who may place cookies on your device when you visit our website. These include:

• Analytics providers (e.g. Google Analytics) – to help us measure and understand website usage. 

• Social media platforms (e.g. Meta, Pinterest) – to enable features like sharing and embedded content.

• Advertising networks – for delivering relevant ads and tracking ad performance.

• Affiliate tracking providers – to record when a user has come to us via an affiliate link.

Please note: these third parties may process your data outside the UK/EEA. Where such international transfers occur, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or other ICO-approved mechanisms.

We do not control how third-party cookies operate, so we encourage you to check their respective privacy and cookie policies.

Email Tracking

Some of the emails we send (such as marketing communications or order updates) may contain tracking pixels or uniquely coded links. These allow us to understand whether you have opened the email or clicked certain links, helping us improve our communication and user experience.

You can opt out of this tracking by:

• Configuring your email client to block images
• Choosing to view emails in plain text format
• Clicking the unsubscribe link in our emails
• Contacting us at support@thebridaledition.co.uk to opt out of marketing communications entirely

We only track emails where we have obtained your prior consent to send marketing emails. Transactional or service emails may still contain limited tracking necessary for order delivery or support purposes. 

Updates to This Policy

We may update this policy from time to time. If we make any significant changes, we will post the revised Cookie Policy on the website, update the "Last updated" date and take any other steps required by applicable law. By continuing to use the website after changes take effect, you agree to the updated policy.

Contact Us

If you have any questions or concerns about how we use cookies, please get in touch: support@thebridaledition.co.uk.