How It Works - Buying
Buying with The Bridal Edition
Step 1: Browse
Our dresses are carefully curated for style, quality and condition. You’ll find a range of premium gowns at a fraction of the original cost.
Wedding gowns are available for purchase only, while pieces from our other Editions can be rented for every bridal occasion. Discover how renting works.
See something you love? Add it to your wishlist. Remember that our wedding gowns can be altered, so if you see a style you like not in your current size, we still recommend adding to your wishlist to try on! Our team is here to guide you through the options.
Step 2: Try
Want to try before you buy? Book a private styling appointment at our London boutique, where you’ll enjoy a personalised experience with expert advice.
You can extend your appointment to explore pieces from our other Editions; perfect for finding every look you’ll need for your bridal story.
Bring your nearest and dearest, make it a moment, and enjoy the experience. Prefer to shop from home? We offer virtual appointments and email consultations. Simply get in touch at support@thebridaledition.co.uk.
Step 3: Alter
When you’ve found the one, we’ll connect you with our trusted alterations partner to make it truly yours, whether that means adjusting the length, refining the fit, or adding bespoke details. You’re always welcome back for a final fitting (we love seeing our brides again!).
Step 4: Deliver
Collect your dream gown from our store or have it carefully delivered to your chosen address. Either way, it will arrive beautifully prepared and ready for your big day.
Why Buy With The Bridal Edition
Designer Gowns and Looks at a Fraction of the Price
Our Gown Edition showcases luxury, preloved dresses from sought-after designers, carefully curated so you can say yes to your dream dress for less.
Fashion for Every Wedding Moment
Unlike traditional bridal stores, we don’t stop at the aisle. Alongside our Gown Edition, you’ll find trend-led bridal fashion for every occasion – from engagement parties and hen dos to recovery brunches and honeymoons – all available to rent in one place.
A Personalised, Luxury Experience
Enjoy one-to-one styling in our London store, complete with expert advice, curated edits, and exclusive access to our full bridal wardrobe. It’s everything you need, beautifully under one roof.
Sustainability with Style
By choosing a preloved gown, you’re making a conscious choice without compromising on elegance. We’re on a mission to keep beautiful bridal fashion in circulation, reducing waste while celebrating exceptional design.